vera calder

I'm a creative strategist and multimedia designer— part filmmaker, part brand storyteller, part producer, depending on the day.

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For nearly a decade, I've helped turn complex ideas into clear, human stories, shaping thought leadership for Fortune 100 and 500 executives, producing commercial campaigns for global brands, and directing documentary films. Different mediums, same starting questions: Who is this for? What should they feel? What will make the story stay with them?

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That range comes from experience on both sides of the work. Most recently, as a senior multimedia specialist at an executive coaching and leadership development firm, I translated decades of leadership wisdom into brand strategy and content. Before that, I was on the production side, managing crews, budgets, locations, and client relationships on commercial shoots for brands like McDonald's, AT&T, Pepsi, Doritos, and Burger King.

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I grew up in Caguas, Puerto Rico, where culture, resourcefulness, and storytelling shaped how I see the world. After Hurricane María, I received a grant to produce a documentary while much of the island was still without power. The film went on to screen off-competition at Sundance, and after its online premiere, reached more than 500,000 views organically. That experience taught me something I still carry into every project: meaningful creative work doesn't require perfect circumstances. It requires clarity, care, and the will to see an idea through.

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Collaboration is central to how I work. I'm just as comfortable leading a production as I am supporting someone else's vision, presenting to executives, or getting into the weeds of the work that actually gets an idea across the finish line. I thrive where ideas get questioned, sharpened, and made better by more than one perspective.

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If you care about thoughtful strategy, real craft, and stories that connect, I'm excited to connect.