Brand and Copy: AI Journaling App

U°grade is a speculative brand and app concept designed around the idea of self-knowledge as a daily practice. The app uses AI-powered data aggregation to help users turn personal inputs, including moods, habits, reflections, and behaviors, into actionable insights they can access on demand.

For this project, I developed the brand identity, logo, messaging, and mobile UI direction. The concept positions the app as a high-tech mirror: a tool that helps users better understand their patterns, clarify their motivations, and make more aligned decisions. The visual system combines a dark, immersive interface with soft gradients, rounded forms, and warm accent colors to create an experience that feels introspective, modern, and approachable.